Daily Archives: April 1, 2014

A new business model: robo-advisors

Main screen robo-advisors: T-Advisor

It is interesting how the discussion has developed in the lasts weeks about the new wave of online advisoring services. Recently known as “robo-advisors”, these services offer the users a range of professional tools to manage by one-self the own assets.

The discussion points out how it will change the advisoring industry. We wonder if the industry didn’t change yet. Some writers speak about the “Millenian effect”, naming the current generation who has entered the asset management services and demands other solutions, totally different from the older ones: more interactivity, more personal decisions, more own information and availability of resources to take more independent decisions. We have already commented about it.

There is also an economic reason: robo-advisors have a quite lower price in comparison to traditional advisors. Somehow, there is a lot of fear amongst these professionals, but the question is: why not to make the fear into an advantage? For instance, T-Advisor combines solutions for individuals and for professionals, giving the chance to both to speak the same language. It is not absurd that people who share the same screens have more confidence to each other.

Elliot Weissbluth recently commented that these online services mean a disruption for the industry, but it should not be seen as the end or the total substitution of the human advisors. On the contrary, it will help separate good and bad professionals. Think about that: your advisor makes you lose money, he or she does not appear very skilled, but this person receives the monthly fee from you. Why to pay for it, if you have cheaper online services with advance and professionals tools? (Tools, as this professional should manage…). However, good professionals will not suffer from these robo-advisors. Their customers will not risk changing, if they have their profits.

One more reason for these online services: democratization. By now, people with a small portfolio think twice to pay an advisor, but the online fees are quite lower. This is a chance for them, because they can manage their assets and try to get the highest earnings for their goals.